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Two major online advertising groups, the Network Advertising Initiative and The Digital Advertising Alliance, have taken positions on Do Not Track that consumers should be aware of, said Downey. “They say they’re going to continue to collect data [if they run into the Do Not Track headers], but they won’t show users personalized ads based on the data that’s collected.
“Do Not Track” is useless. They’re still tracking you, they’re just making it look like they aren’t.
When has the advertising industry ever been trustworthy enough to let them operate under the honor system?